Friday, July 20, 2012

Giorgio Armani doubles down on China, rounds up glam usual suspects

Giorgio Armani and his many Armani brands remains exuberantly successful throughout Asia and particularly in China where sales grew by 45% last year over 2010. His “One Night Only In Beijing”, a special fashion show with 15 Armani Privé pieces (ultra-luxury couture, if you have to ask you can't afford it), created especially for the event along with some highlights of the more downmarket (pieces cost thousands of Euros instead of zillions) collections from the Emporio Armani and Giorgio Armani labels. He pulled together a real murderer's row of Chinese movie stars: Fan Bingbing, Shu Qi, Kwai Lun Mei, Michelle Yeoh, all the Chinese top models in town and put on quite a show.
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